Mooyah to Open in Storrs Center

Owners of Moe’s Southwest Grill Sign Lease to Open Second Restaurant

May 16, 2012 – Matt Rusconi and partner David Vorchheimer aren’t content with opening just one restaurant in Storrs Center. They recently signed a lease to open a second restaurant, Mooyah Burgers and Fries, to join their Moe’s Southwest Grill when Storrs Center opens later this year.  “We’ll have ten restaurants open in Connecticut by the end of 2012,” said Mr. Rusconi about signing both restaurant leases.  “Our Mooyah and Moe’s restaurants are fashionable and fun stars in the fast, casual food industry.  They thrive in college towns and offer quality food, a fun environment, and good value.”

Mr. Rusconi related that he and his partner have had their eyes on Storrs for some time.  When Storrs Center became an option, they felt it was the perfect venue for their growing restaurant business.  The location fit their business model with the University of Connecticut right across the street on Storrs Road.  Storrs Center is a new mixed-use, pedestrian-oriented downtown under construction in Mansfield, Connecticut.  The downtown will feature shops, restaurants, services, and apartment homes that are interspersed with a town square and public areas.

Mooyah is a growing franchise with restaurants opening across the nation.  The company’s motto reads, “Just Burgers. Just Fries. Just Better.” Mooyah is determined to deliver the best burger and fry experience ever and have fun doing it.  The restaurant offers beef, turkey, and veggie burgers, along with French fries and sweet potato fries.  Fresh breads are baked on site and burgers can even come wrapped in a lettuce leaf for the health conscious diner.  “The menu is simple and fulfills a desire for the great American staple – hamburgers and fries,” said Mr. Rusconi.  “We’ve found that the restaurants in our other locations have developed a following.  Storrs Center represents a college oriented downtown.  We see this as a great fit for our Mooyah and Moe’s Southwest Grill restaurants.”

“We welcome Mooyah as the latest restaurant to commit to Storrs Center,” said Howard Kaufman, Managing Member ofLeylandAllianceLLC, the parent company of developer Storrs Center Alliance.  “And, we appreciate the commitment that Matt Rusconi and David Vorchheimer are making to the neighborhood by opening two restaurants.  All indications are that they will be most successful in Storrs Center.”

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